Snap Inc. released the company's second app, Lens Studio, on Dec. 14. The new AR creation app is currently available as a free download for both Mac and Windows computers.
Lens Studio seems to be a public version of Snap's internal design platform that anyone can use - no approval needed. This will open everyday users, brands and advertisers to create AR lenses for free.
To further help the impending flood of user-generated AR lenses, Snap is offering templates and guides for both 2D and 3D designs to aid users in creating quality content. The company also has scripted APIs into the program for SLAM capabilities and interaction effects, meaning the content coming from users of Lens Studio should be just as professional as the lenses and AR stickers currently produced by Snap.
The release of Lens Studio comes two days after Facebook announced new AR tools for Messenger.