Samsung, the world's largest the world's largest semiconductor chipmaker in the world, is rarely mentioned alongside Microsoft, Google, and Facebook - companies preparing to battle for head-mounted AR display market share.

This is likely to soon change. According to a new report on SlashGear, Samsung revealed headset plans for a “holographic see-through optical device.” This is not the first glasses or “glass” that we’ve seen from Samsung, but it is the first that makes augmented reality and holograms a part of its main objective.

  • In Spring of 2014, Samsung patented a device not unlike Google Glass.
  • In December of 2016, a Samsung AR headset was teased. It did not include mention of holograms, but did include mentions of Google Project Tango.

Samsung’s latest in AR granted patents was published on August 17 but originally filed back in July 2015. This device almost calls Google Glass out by name by including the following in its patent filing:

“Most of the known optical devices of augmented reality are based on a combination of eyepiece eyepieces to enlarge an image formed by LCDs, LCoSs, CRTs, OLEDs, or other spatial light modulators having compact size and image combiners are based on, for example, a beam-splitting cube or a semitransparent plate.”

It marks a departure from AR (or smart) glass concepts such as Google Glass that deliver images to the user’s eye by making them appear on the glass. Samsung seems to intend to clearly differentiate itself from heads up displays offered by a wide range of manufacturers – starting with Google.