ARTICLE BY Clifton Dawson

Clifton Dawson, Founder & CEO of Greenlight Insights, is an analyst who covers digital disruption and how today's company are transforming their business models to deliver next-gen experiences through virtual and augmented reality technology. Follow him: @AskClifton.

Strategic Insight: High-powered computer processing chips (CPUs) are increasingly standard in high-end automobiles. When combined with computer-vision technology, CPUs are leading to autonomous driving and the digitization of the driving experiences.


This week, Intel announced a plan to acquire Mobileye, a leading provider of computer-vision technology for advanced driver assistance systems, for $15.3 billion. Mobileye hardware and software solution accurately and rapidly distinguishes between vehicles, pedestrians, signs and the rest of the world around a vehicle - critical functions of autonomous vehicles have transformed how people experience driving.

intel-carSource: Intel

In recent years, Nvidia, Qualcomm, ARM, AMD, and now Intel have all introduced formidable solutions for the growing auto market. By leverage technology from both high-performance server, PC, and laptop chips, high-powered processors for autonomous vehicles.

However, it is not just chip makers that are convinced of a re-invented car-driving experience -leading auto makers Mercedes-Benz to Audi, BMW and Hyundai — have formed partnerships around self-driving technology. The transformation they are leading will see digital gauges, navigation, and advance driver assist functions all powered by powerful processors.