ARTICLE BY Clifton Dawson
Clifton Dawson, Founder & CEO of Greenlight Insights, is an analyst who covers digital disruption and how today's company are transforming their business models to deliver next-gen experiences through virtual and augmented reality technology. Follow him: @AskClifton.
Strategic Insight: High-powered computer processing chips (CPUs) are increasingly standard in high-end automobiles. When combined with computer-vision technology, CPUs are leading to autonomous driving and the digitization of the driving experiences.
This week, Intel announced a plan to acquire Mobileye, a leading provider of computer-vision technology for advanced driver assistance systems, for $15.3 billion. Mobileye hardware and software solution accurately and rapidly distinguishes between vehicles, pedestrians, signs and the rest of the world around a vehicle - critical functions of autonomous vehicles have transformed how people experience driving.
In recent years, Nvidia, Qualcomm, ARM, AMD, and now Intel have all introduced formidable solutions for the growing auto market. By leverage technology from both high-performance server, PC, and laptop chips, high-powered processors for autonomous vehicles.
However, it is not just chip makers that are convinced of a re-invented car-driving experience -leading auto makers Mercedes-Benz to Audi, BMW and Hyundai — have formed partnerships around self-driving technology. The transformation they are leading will see digital gauges, navigation, and advance driver assist functions all powered by powerful processors.