ARTICLE BY ALEXIS MACKLIN

Alexis Macklin is an Analyst with Greenlight Insights covering emerging technology trends at the intersection of VR, AR, and the entertainment industry. Follow her: @Alexis_Macklin.

Sony's PlayStation has reined supreme in the gaming console market, outselling Microsoft Xbox 2:1. At last year's E3, Microsoft had an underwhelming showing, the most exciting announcement being the release of two new consoles (Xbox One S and Project Scorpio) released within the two years.

But this year, Microsoft will reveal more about the largely anticipated Project Scorpio. Sony will release no new hardware this year, although there are hopes of announcements of backward compatibility, a general announcement of PlayStation 5 and even a new PS Vita to compete with Nintendo Switch.

Chances are these announcements will not come, especially the forgotten PS Vita, but PlayStation can shine with announcements in VR. The only gaming console VR headset exceeded expectations. Atsushi Morita, president of Sony Interactive Entertainment Japan Asia, announced on June 5 that one million headsets sold worldwide.

The company has doubled down on VR more than once publicly, President & CEO of Sony Interactive Entertainment America Shawn Layden said, "We don't see it as a fad, it's a brand new medium, not only for gaming entertainment but non-gaming entertainment."

Consumers can expect to see big titles coming to PSVR throughout the year. With the release of the Aim Controller, Sony will be announcing some FPS VR games at E3. The dated Move Motion Controller was PSVR's biggest drawback. The Aim Controller helped give PSVR more interest as PSVR is the only consumer VR system to offer a realistic controller for FPS VR games. The Aim Controller won't replace the Move Controllers and to stay current, Sony will need to update the Move Controllers.

It is anticipated that Fallout 4 VR will come to PSVR. It currently is being released to PC for HTC Vive. Following the success of Resident Evil 7 VR, Firesprite's The Persistence will make an appearance at E3. The horror game features zombie-fighting in space. These titles will be active and a better Move Controller could be a tie into these announcements.

More titles will be announced and it is expected that will include popular titles (maybe even a Spiderman VR experience?).  Don't be surprised if Sony announces more initiatives to expand PSVR to more location-based VR entertainment centers as well. Either way, PSVR will be a big sector of E3 announcements and help Sony stand-out from Microsoft.