NAB Show: Making Immersive Content Accessible & Inexpensive
With bottom lines lowered and the technology becoming widespread, this year’s NAB saw the efforts to integrate VR/AR and immersive broadcasting.
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Category: NAB
NABShow Recap: 360 & VR Breaking New Ground in Consumer Engagement
This year, NAB introduced this idea as the M.E.T effect, with innovators from all ecosystems coming to display their work at the show. With 360-video, VR, AR and other immersive media at the forefront of new media format, many different topics were of interest. Two key takeaways include the disruption VR will have in advertising and the content-driven future of VR.
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