Category: NAB

NABShow Recap: 360 & VR Breaking New Ground in Consumer Engagement

This year, NAB introduced this idea as the M.E.T effect, with innovators from all ecosystems coming to display their work at the show. With 360-video, VR, AR and other immersive media at the forefront of new media format, many different topics were of interest. Two key takeaways include the disruption VR will have in advertising and the content-driven future of VR.

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