Author: J.C. Kuang

Coming Attractions: Technological Advancements That Will Disrupt XR

Through an ingenious combination of high resolution displays, powerful processors, and spatial sensors, firms such as Google and Oculus were among the first to usher in a new wave of interest in virtual reality ecosystems. On their own, these technologies were fairly commonplace and had a number of applications, of which VR was only one. However, markets continue to expand with little signs of stopping, and individuals and organizations are discovering how XR technology can drastically change their lives for the better. With this in mind, companies should be on the lookout for the newest technological advancements that could be of...

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Cook’s Recipe for Augmented Reality: Apple’s Vision for an AR Headset

Thanks to a tightly coordinated hardware and software strategy which prioritized accessibility and adoption, Apple Inc. has materialized a nigh-insurmountable lead in the augmented reality space. However, despite what the most optimistic evangelists would have you believe, a discrete, fully-realized AR headset for the consumers is still years away, and previous endeavors into this space have been decidedly less successful. Having said this, Apple finds itself in an extremely enviable position; ARKit has galvanized both developers and brands, with consumers poised to follow suit. At the moment, no other OEM is currently better equipped to take on the task....

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Standalone Killed The Phone-VR Star: Why Standalone VR Has Made Mobile Obsolete

Oculus Go. Google Daydream. Names that will become synonymous with standalone VR hardware and the next generation of virtual reality hardware. By virtue of an early arrival to a fledgling market, relatively high brand recognition, and a surplus of resources and data with which to experiment, 2018’s most popular (and perhaps only) untethered VR HMDs will come from either Menlo Park or Mountain View. Imagining for a moment a VR utopia where adoption has finally crossed its most important threshold, what do these formidable machines mean for mobile-based VR? Mobile VR Mobile VR, known all over in it’s many...

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When The Chips Are Down: Coffee Lake Processors, Multitasking, & VR

The newest Coffee Lake processors from Intel have arrived, and gamers are pleased. But what does mainstream multi-core performance mean for VR? Intel has long been a respected manufacturer of computer processors, and as a result have enjoyed a position of privilege since the beginning of the information age. An Intel processor has more than likely powered every computer you have ever used, be it a Windows machine or a Mac made after 2007. Its latest processors, however, bring little surprise to the chip market: enthusiasts, gamers, and engineers all know what they want, and no one chip can satisfy...

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What Google’s New Daydream Ecosytem Means for The VR Industry

Amidst the commotion throughout the tech industry caused by Google’s latest hardware event, there are still lots of questions left for the VR industry at large. How will they respond to Apple’s powerful push into AR, and to Samsung’s continued dominance over the mobile VR market? Will big players divide their efforts or focus on a single form of XR? Is Daydream a major player? The most important factor in forecasting the market performance of the View is, of course, the Pixel. As many have pointed out, the Daydream platform had very few compatible phones, and those that were...

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