J.C. Kuang, Author at immersed.io

Enter the Dragon: Can the Snapdragon 845 Compete with Apple’s A11?

Posted by J.C. Kuang | Augmented Reality, Technology, Virtual Reality

As the incremental march of technology continues, processor firms such as Intel, AMD, or more recently, Qualcomm, have become low-key giants. Companies such as these largely drive the pace at which consumer-facing technology advances by supplying CPUs to personal computers, smartphones, wearables, IoT devices, and so much more besides. Naturally, the announcement of the newest flagship SoC from venerable processor company Qualcomm has garnered some attention as journalists and pundits attempt to determine how the 845 will affect mobile computing. Specifically, graphics processing and machine learning seem to be highest on the company's list of priorities for its redesigned Adreno...

Daydream VR: Behind Google’s Product In The Fast-Casual Segment

Posted by J.C. Kuang | Ideas, Technology, Virtual Reality

Whether you're a content creator or an individual user, Daydream is a perplexing proposition. The VR platform debuted alongside Google's much-vaunted smartphone, and yet to find its footing in consumer or enterprise markets. Even though conceptually it represented a worthy alternative to Samsung's venerable Gear VR platform, it was mired by difficulties, ranging from a limited range of hardware support to a persistent lack of engaging content appealing to casual users. As 2017 draws to a close, some industry observers are concerned Daydream may lose inertia due to Google's lack of commitment to high-end content. Content is King Problems begin...

Coming Attractions: Technological Advancements That Will Disrupt XR

Posted by J.C. Kuang | Business, Technology

Through an ingenious combination of high resolution displays, powerful processors, and spatial sensors, firms such as Google and Oculus were among the first to usher in a new wave of interest in virtual reality ecosystems. On their own, these technologies were fairly commonplace and had a number of applications, of which VR was only one. However, markets continue to expand with little signs of stopping, and individuals and organizations are discovering how XR technology can drastically change their lives for the better. With this in mind, companies should be on the lookout for the newest technological advancements that could be of...

Cook’s Recipe for Augmented Reality: Apple’s Vision for an AR Headset

Posted by J.C. Kuang | Augmented Reality, Technology

Thanks to a tightly coordinated hardware and software strategy which prioritized accessibility and adoption, Apple Inc. has materialized a nigh-insurmountable lead in the augmented reality space. However, despite what the most optimistic evangelists would have you believe, a discrete, fully-realized AR headset for the consumers is still years away, and previous endeavors into this space have been decidedly less successful. Having said this, Apple finds itself in an extremely enviable position; ARKit has galvanized both developers and brands, with consumers poised to follow suit. At the moment, no other OEM is currently better equipped to take on the task....

Standalone Killed The Phone-VR Star: Why Standalone VR Has Made Mobile Obsolete

Posted by J.C. Kuang | Technology, Virtual Reality

Oculus Go. Google Daydream. Names that will become synonymous with standalone VR hardware and the next generation of virtual reality hardware. By virtue of an early arrival to a fledgling market, relatively high brand recognition, and a surplus of resources and data with which to experiment, 2018’s most popular (and perhaps only) untethered VR HMDs will come from either Menlo Park or Mountain View. Imagining for a moment a VR utopia where adoption has finally crossed its most important threshold, what do these formidable machines mean for mobile-based VR? Mobile VR Mobile VR, known all over in it’s many...