Author: Editor's Desk

Chicago 360-Video Platform to Help Spur Pet Adoptions

360-degree video has pushed the VR industry to the forefront of social media trends with YouTube and Facebook promoting the new video format. Erica Bishaf, Founder & CEO ofPet Gotcha Day!, hopes it can do the same for adoptable pets. Chicago-based Pet Gotcha Day!, led by Bishaf, is bringing animal lovers up close and personal to adoptable pets without having to leave their computer or put their mobile device down. Bishaf has developed a pet adoption service that uses 360-degree video technology to showcase adoptable pets through a virtual adoption center. The platform transports the viewer to feel as if...

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Deconstructing the Business Case for Virtual Reality Travel Marketing

Virtual reality travel marketing is a hot topic for sales and marketing professionals throughout the travel industry. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, market landscape, and, at the same time, how virtual reality can specifically apply to travel marketers.  This is why Greenlight Insights, the leading provider of market intelligence about virtual reality technology and applications, convened a webinar on June 6th titled “VR Wanderlust: Why Virtual Reality is the New Tool for Travel Marketers“...

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Unity Technologies Raises $400M To Fuel VR, AR, MR Expansion

Earlier this week, Unity Technologies announced it had recently closed $400 million in new funding from Silver Lake Partners, a private equity firm focused on growth capital investments in technology industries. Unity is best known for providing the game engine most mobile game developers use to speed up their development cycle. In recent years, Unity has expanded beyond mobile platforms to support visual and interactive development for PCs, consoles, the web, home entertainment systems, and embedded systems. Moreover, Unity has become more than an engine by now providing a full suite of developer tools and resources, including the Unity Asset Store, Unity...

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Dates Announced for VRS 2017

SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome industry professionals from around the world to San Francisco on October 25th and 26th. VRS 2017 takes place inside the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and service revenues exceeding $70B generated by 2022. Platform providers, digital media producers, marketers, and designers recognize a bright future for virtual reality technology and applications, and are thus committing significant resources to strategy development and execution. VRS 2017 is poised to help fast track...

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Big Ideas from Virtual Reality Strategy Conference 2016

Last November, the inaugural Virtual Reality Strategy Conference was hosted by Greenlight Insights in San Francisco. Leaders from across immersive technology, media, healthcare, manufacturing, and service industries attended the new annual conference to get a deep-dive into winning strategies for the emerging VR industry. Here are three big ideas from session speakers: Virtual Reality is the new experience medium Virtual reality is changing how companies and consumers alike experience and share data and information. Use-cases presented ranged from location-based VR to over 30 VR healthcare applications highlighted by Stanford University Visiting Scholar Walter Greenleaf, Ph.D. alone, including medical training, patient care, and treatment....

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