Author: Editor's Desk

AdWeek’s Top 10 SXSW Experiential Campaigns Includes a VR Marketing Activation

Each year, brand marketers travel from far and wide to South by Southwest (SWSW) in Austin, Texas, to showcase immersive activations for the week-long festival’s thousands of attendees. AdWeek, the advertising trade publication, compiled a list of the most brand activations, which included a VR experience from Warner Bros., HTC Vive, and Giant Spoon, a marketing strategy agency. The VR activation was for the newly released Steven Speilberg movie, Ready Player One, which is based on Ernest Cline’s bestseller of the same name. The film is set in 2045, and people have found salvation in the OASIS, an expansive virtual...

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Case Study: Jaunt, Olympics Team Up for Winter Games ‘Trending Gold’

When the Olympic Broadcasting Service (OBS) launched the Olympic Channel digital platform in August 2016, it had the stated goal of engaging viewers, particularly younger audiences, with year-round content leading up to the PyeongChang 2018 Olympic Winter Games taking place in February 2018.  From the outset of the Olympic Channel, the OBS sought to experiment with various digital formats, including 360 videos. For one of its most visible immersive media initiatives, the OBS tapped Jaunt, a virtual reality company specializing in producing and distributing immersive content, as its innovation partner for a seven-episode, multi-part series. With Jaunt's film-making technology, distribution...

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Our Ten Most Popular Articles From 2017

1. The Development of eSports in South East Asia: eSports’ Best Kept Secret May 3, 2017 Esports is a complex industry to navigate. Charting the opportunities and growth areas isn’t easy. Surprisingly, advertisers, investors, and pro teams are increasingly looking towards Southeast Asia for the growth of esports. Why is this under-the-radar market gaining traction in esports?   2. Why Apple and Google are Investing in Eye-Tracking June 30, 2017 Apple acquisition of SensoMotoric Instruments, an eye-tracking development firm follows Google's October 2016 purchase of Eyefluence, an eye-tracking interface startup. Both of these moves showcase a greater movement to...

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Quanta to Start Producing Lumus Optical Engine for AR Headsets

Quanta Computer, the world’s largest manufacturer of notebook computers and other technology products, agreed to license several augmented reality optical engine models from Lumus, a leading developer of transparent AR displays. Quanta is probably best known as the Taiwan-based Original Design Manufacturer (ODM) for Apple's smartwatches. Isreal-based Lumus enables high see-through performance and a wider field of view in compact designs through its patented LOE optical technology. Lumus currently supplies optics for the military aviation, health care, and logistics industries. However, the new deal allows for the mass production of the Lumus engine, which should lower the overall total cost...

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