Author: Editor's Desk

Chinese Virtual Reality Market Will Soon Be Open to Steam, SteamVR via Strategic Partnership

Value Corporation, makers of the popular open gaming platform Steam, announced it is working to bring the Steam platform to China via a partnership with Chinese company Perfect World Co, Ltd. Valve and Perfect World announced an extension of their ongoing partnership, which began back in 2012. Along with the formation of Steam China will be the implementation of SteamVR for Chinese customers. The country is seen as a very important market for the virtual reality industry, for both manufacturers and developers alike. Steam currently offers in the region of over 20,000 video games created by developers across the...

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What You Need To Know About GDPR

As of May 25, the EU General Data Protection Regulation (GDPR) now applies directly in all EU member states and is enforceable. The GDPR provides EU residents with control over their personal data through a set of “data subject rights.” This includes the right to: Access information about how personal data is used Access personal data held by an organization Have incorrect personal data deleted or corrected Have personal data rectified and erased in certain circumstances (sometimes referred to as the "right to be forgotten") Restrict or object to automated processing of personal data Receive a copy of personal...

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AdWeek’s Top 10 SXSW Experiential Campaigns Includes a VR Marketing Activation

Each year, brand marketers travel from far and wide to South by Southwest (SWSW) in Austin, Texas, to showcase immersive activations for the week-long festival’s thousands of attendees. AdWeek, the advertising trade publication, compiled a list of the most brand activations, which included a VR experience from Warner Bros., HTC Vive, and Giant Spoon, a marketing strategy agency. The VR activation was for the newly released Steven Speilberg movie, Ready Player One, which is based on Ernest Cline’s bestseller of the same name. The film is set in 2045, and people have found salvation in the OASIS, an expansive virtual...

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Case Study: Jaunt, Olympics Team Up for Winter Games ‘Trending Gold’

When the Olympic Broadcasting Service (OBS) launched the Olympic Channel digital platform in August 2016, it had the stated goal of engaging viewers, particularly younger audiences, with year-round content leading up to the PyeongChang 2018 Olympic Winter Games taking place in February 2018.  From the outset of the Olympic Channel, the OBS sought to experiment with various digital formats, including 360 videos. For one of its most visible immersive media initiatives, the OBS tapped Jaunt, a virtual reality company specializing in producing and distributing immersive content, as its innovation partner for a seven-episode, multi-part series. With Jaunt's film-making technology, distribution...

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