Author: David Bolton

GDC 2018: New HMDs, Next-Gen Motion Capture & Location-Based VR Wow XR Developers

As a top gathering for some of the most creative minds in media & entertainment, the annual Game Developers Conference is both a chance for the immersive entertainment community to experience the next big thing in gaming and interactive media, as well as gauge the progress of VR/AR technology innovation. With more than 26,000 people descending on the Moscone Center in San Francisco, the five-day conference featured several important product announcements, panel sessions and, inevitably, exhibitors - all competing to rock the worlds of developers and content studios. And while not every experience or game is a must-see at...

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Regulating Virtual Reality: How Policy Makers Can Learn From An Age-Old Debate On Video Game Violence

The views and opinions expressed in this article are those of the author and do not necessarily reflect those of immersed.io or its affiliates. As game developers and content studios prepare for the release of new experiences, the immersive entertainment industry finds itself in a familiar spotlight. With the recent mass shooting at the Marjory Stoneman Douglas High School in Parkland, Florida, supporters of gun control laws asked for a ban on weapons designed for military use and more background checks. Defenders of the Second Amendment, such as the National Rifle Association (NRA), vehemently oppose most proposals resulting from...

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Why Hollywood Studios Are Opening VR Locations & Retail Storefronts

Content studios are increasingly developing a strategy for the out-of-home virtual reality marketplace. In fact, major industry stakeholders from Hollywood's big six film studios to upstart virtual reality studios are looking to create incremental revenue streams by opening their own VR arcades, retail storefronts, and other location-based entertainment (LBE) venues. On February 9th, LA-based VR content studio Survios will open a VR Arcade in Torrance, California. Located in the Del Amo Fashion Center, the Survios Virtual Reality Arcade is the first physical location for the software creator and distributor, and could be considered an intriguing evolution for the location-based...

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