ARTICLE BY COLIN MCMAHON While 3D TV is likely dead, 3D cinema need not necessarily follow. HMDs like PSVR have given the medium new life, as one of Sony's latest updates correctly formats 3D within the headset, without the need for any extra glasses. 3D films have gone through several phases - first appearing back in … Continue reading How VR can Offer New Life to 3D Movies
This year, VR video content is growing beyond big brand development, resembling the advancements made in 2016 by the gaming industry. Advancements in cameras and content creation tools are leading the way for further content development.
Last year, digital publishers made sure that virtual reality made its way into their sales pitches during Digital Content NewFronts, the annual marketplace for digital media properties, brands and media buyers.
While a robot take over is merely science fiction, AI and VR are on the cusp of becoming science fact. VR will hit the mainstream by 2020 and AI has hit the consumer market with personal assistants like Amazon Alexa and Google home. It is natural for these two emerging technologies to find success together as companies and consumers alike integrate it to everyday functions, but what will this look like?
Sony created a new unit, one that will specialize solely in location-based entertainment and is moving PSVRs into Japanese arcades.
VR arcades have had a mixed reception in their brief lifespan. They all open to great interest, proving that the public is at least curious about VR. Keeping up consumer traffic, however, has been difficult. More than one promising VR arcade has closed within six months of opening. There are many theories as to why this is. Upkeep costs, equipment costs, poor pricing model, a lack of quality VR experiences - all of these have been offered as explanations for VR arcade struggles.
Corporate disruption is coming. And according to Andrew McAfee, Principal Research Scientist at MIT, established, successful companies are often pushed off the top of the pyramid, falling prey to these transitional periods. Instead, he says, organizations that are disruptors will come out on top.